How to write effective content
Hands up if you want to write content that people will read and respond to. The first thing to remember is that it is not about you, the writer, but about the reader. And that writing is not a once-off activity. So if you’re willing to persevere and put in the effort to reach your goal, then this book will be of great help. This writer knows her stuff—she’s lived it, made lots of mistakes along the way, and persevered because, ultimately, she loves writing. In fact, she puts